Whether you attended our February 27th event or not, you can follow this 5-day plan to maximize the value of MeclabsAI. Each day we will give you the prompt and the instructions to guide you through the methodology that was developed through 10,000 plus experiments.

Here is a Link to your AI Team: https://shares.meclabs.com/s/cfd/ai-conversion-mentor

You can get your entire Conversion Focused Swat Team together will the full power of MeclabsAI. Pricing is here (You can start with the Essential Plan): MeclabsAI

1-Week Sprint: Plan your AI Powered Capability Surge Roadmap

MEC050 2/27/25

• [x] Get AI Ready: Build Your MCD (Master Context Document)
• [x] Zero In on Your Customer: Build an ICP (Ideal Customer Profile)
• [x] Improve Your Offer: Optimize Your Value Prop

1-WEEK SPRINT 2/28/25 to 3/6/25

• [x] DAY 1 - 2/28/25: Spread the News (of your Value Prop)
• [x] DAY 2 - 3/3/25: Field the Best Offer (Study your competitors)
• [x] DAY 3 - 3/4/25: Get More Business (Build your first AI agent for lead gen)
• [x] DAY 4 - 3/5/25: Nail Down Your Follow-up (Develop your multi-touch lead nurture series)
• [x] DAY 5 - 3/6/25: Build Momentum (Craft a content strategy)

Pro Tip: Use CTRL + ALT + T to expand all toggle lists

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Join the MeclabsAI Guild Get conversion-focused training from the lab that helped pioneer the conversion industry, and a community to collaborate with. Grab your free, three-month scholarship now.

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Missed the Feb. 27th Course?

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MEC200: Design Your Offer Taught by Flint McGlaughlin to AI Guild members. Next session is Wednesday, March 12th at 2 pm EDT

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The 1-Week Sprint

DAY 1: Spread the News (of your Value Prop) - 5 Steps + Examples

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Your Day 1 Goal

Use MeclabsAI social media copywriter Experts to create Facebook and Instagram ads that let your social media followers know about your Offer Value Prop.

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1. Go to the AI Conversion Mentor CFD in the MeclabsAI CFD sandbox → https://shares.meclabs.com/s/cfd/ai-conversion-mentor

2. Navigate to the Copywriter - Instagram Expert

   

3. Paste in the following prompt template, replacing the [OVP] placeholder with your value proposition from yesterday’s MEC050 course (this was the output from the Value Prop Analyzer App).

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   MeclabsAI Copywriter - Instagram:

   Generate a high-converting Instagram ad using the following Offer Value Prop (OVP): [OVP]. The ad should include an attention-grabbing headline, a persuasive and engaging caption that highlights the problem this offer solves and its key benefits, and a strong call-to-action that drives immediate action. Use a friendly and compelling tone with natural emoji integration to enhance readability, and include relevant, high-performing hashtags to maximize reach and engagement. The copy should feel native to Instagram, concise yet impactful, and optimized for conversions.

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   Here’s an example from a real company and one of MeclabsAI’s research partners, Lifeboost Coffee:

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   MeclabsAI Copywriter - Instagram:

   Generate a high-converting Instagram ad using the following Offer Value Prop (OVP):

   Below is our evaluation of the Lifeboost Coffee homepage based on the perceived value proposition. We’ve extracted the core message: "How Lifeboost delivers the only clean coffee backed by doctors," which is supported by details on the TrustPure process, low acid formulation, doctor endorsements, and rigorous testing for toxins. This messaging is targeted at health‐conscious coffee drinkers looking for safe, doctor-approved caffeine.

   Below is your Value Proposition Score using our Ranking Criterion:

   Evaluation Category	Rating (1-10)	Comments
   Appeal	9	The health-focused message and strong taste/digestive benefits make it very compelling for the health-conscious audience.
   Exclusivity	9	The “only clean coffee backed by doctors” claim, along with the trademarked TrustPure process and unique production methods, creates a clear, unique market position.
   Clarity	8	The messaging is detailed and informative, but the abundance of features and testimonials can sometimes overwhelm. Simplifying the core message could enhance rapid understanding.
   Credibility	10	Doctor endorsements, 3rd party testing, and testimonials from recognized health professionals lend strong credibility to the offer.

   The ad should include an attention-grabbing headline, a persuasive and engaging caption that highlights the problem this offer solves and its key benefits, and a strong call-to-action that drives immediate action. Use a friendly and compelling tone with natural emoji integration to enhance readability, and include relevant, high-performing hashtags to maximize reach and engagement. The copy should feel native to Instagram, concise yet impactful, and optimized for conversions.

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   Instagram Ad for Lifeboost Coffee

   Below is a high-converting Instagram ad crafted using MECLABS principles. It integrates a clear, compelling headline, a persuasive caption outlining key benefits, and a strong call-to-action—all delivered with direct language, academic clarity, and a friendly tone. This structure follows a subject-predicate style and the “4 words to value” rule to immediately capture customer interest.

   ---

   Ad Components

   Section	Content
   Headline	Clean Coffee. Verified by Doctors.
   Utilizes subject-predicate structure and front-loads the appeal for health-conscious coffee drinkers.
   Caption	Tired of harsh coffee that disrupts your health? Lifeboost uses its trademarked TrustPure process to deliver low-acid, toxin-tested coffee endorsed by doctors. Enjoy the only truly clean coffee designed for your well-being. ☕🩺
   Call-to-Action	Order Now & Experience Pure Energy!
   This CTA promises immediate value and aligns with the audience’s desire for a clean, safe product. Included elements such as a clear command and a promise of improvement lower friction and build trust.
   Hashtags	#CleanCoffee
   #DoctorApproved
   #HealthyCoffee
   #Lifeboost

   Rationale Behind the Ad

   • Headline: Clearly introduces the unique selling proposition using concise language. It directs the customer to the unique benefit (doctor verification) right away.
   • Caption: Explains the problem (harsh, unhealthy coffee) and presents Lifeboost as the solution featuring its low-acid, rigorously tested process. Emphasis is on clarity and delivering measurable benefits.
   • Call-to-Action: Guides the customer with a direct command that promises an experience of improved energy and health, linking seamlessly to the next step.

4. Navigate to the Copywriter - Facebook Expert within the AI Conversion Mentor CFD

   

5. Paste in the following prompt template. Make sure to keep the previous answer open when you do this (i.e. do NOT start a new interaction). These Experts will build off each others replies so you can simplify your prompts and get more done, faster.

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   MeclabsAI Copywriter - Facebook:

   Now do the same thing, but for Facebook ad. Make sure to adapt your answer to include all components of a Facebook ad, and use the same Offer Value Prop as we did for the Instagram ad.

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   Here’s an example from a real company and one of MeclabsAI’s research partners, Lifeboost Coffee:

   Facebook Ad for Lifeboost Coffee

   Below is a high-converting Facebook ad crafted using MECLABS principles and tailored specifically for the Facebook platform. It targets health-conscious coffee drinkers by emphasizing Lifeboost Coffee's distinct offer: "the only clean coffee backed by doctors." This ad integrates all essential Facebook components while ensuring the messaging is clear, credible, and action-oriented.

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   Ad Components

   Section	Content	Rationale
   Headline	Clean Coffee. Doctor-Backed.	Uses a subject-predicate structure that brings immediate focus to the unique selling proposition.
   Primary Text	Feeling let down by harsh coffee that compromises your health? With Lifeboost, experience coffee crafted through our patented TrustPure process, offering a low-acid, toxin-tested blend endorsed by doctors. Enjoy every sip with confidence!	Highlights the problem (harsh, unhealthy coffee) and explains how Lifeboost provides an effective, health-driven solution through trusted processes.
   Visual Element	Image/Video: A high-quality image of a steaming cup of coffee with a subtle overlay of a doctor's badge and the TrustPure logo.
   Carousel Option: Show detailed images of the production process, doctor endorsements, and product benefits.	Visuals are critical on Facebook. They reinforce the ad’s claims, increase trust, and capture attention in a busy news feed.
   Call-to-Action	Shop Now & Savor Pure Health!	Directs users with immediate action, emphasizing an improvement in well-being. This CTA is designed to reduce friction and prompt purchase.
   Link Description	Discover the Only Clean Coffee Endorsed by Doctors	Reinforces the value proposition and primes customers for a smooth click-through experience.
   Hashtags	#CleanCoffee #DoctorApproved #HealthFirst #Lifeboost	Relevant hashtags extend reach and support the ad’s messaging on Facebook.
   Targeting Details	Audience: Health-conscious coffee drinkers, aged 25-55, interested in wellness, organic products, and clean eating.
   Geography: Targeted to supported markets where Lifeboost is available.	Tailors the ad to the intended demographic, ensuring the message reaches users most likely to engage.

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   Rationale & MECLABS Principles Alignment

   • Headline: Direct and concise, it introduces the core promise. The subject “Clean Coffee” is immediately connected to “Doctor-Backed,” satisfying the “4 words to value” rule.
   • Primary Text: Explains the customer’s challenge (harsh, acidic coffee) and describes how Lifeboost solves it using process-level details (TrustPure process, low-acid formulation, testing). This version builds credibility through clear, factual language.
   • Visual Element: The image and optional carousel provide proof through visual storytelling. Including endorsements like the doctor's badge further validates the offer.
   • Call-to-Action: The CTA uses strong, directive language that promises tangible health benefits and encourages immediate action. Its design supports a quick transition to purchase.
   • Link Description & Hashtags: Reinforce the message and aid in ad discoverability while ensuring continuity with Facebook's native style.
   • Targeting Details: Aligns the ad with Facebook’s audience segmentation, ensuring that the message reaches the health-conscious demographic.

6. You’re done! Now you can use these components to deliver an effective Instagram and Facebook ad that articulates your Offer Value Prop of your own product or service to your target audience.